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Help · Tracking

How competitor tracking works

Updated 22 October 2026 · 2 min read · By The ParSEO team

The short answer

ParSEO reads your competitors' sites the way Google does: their pages, their prices where they publish them, and the searches they win. You track 3 competitors on Starter, 5 on Grow and 7 on Scale. Each site gets up to two full reads in any 30 days, plus a free light look every week, and the gaps they hold become ideas for your next posts.

Key points

  • Competitors per plan: 3, 5 or 7.
  • Full reads: up to 4 in any 30 days; a light look weekly at no cost.
  • You see who outranks you, and what they charge where they publish prices.
  • Their winning pages feed your post ideas.

On this page

  1. What a read collects
  2. Full reads and light looks
  3. From competitors to posts

What a read collects

Their pages, the searches they show up for, and their prices where they publish them. ParSEO compares that with your site, so you see who outranks you and why.

Full reads and light looks

A full read goes through a competitor's site in depth. Because it's the expensive part, each website gets up to two full reads in any 30 days. Every week, a light look keeps an eye on them at no cost to your limits.

From competitors to posts

A competitor page that ranks for a search you want is one of the sources for post ideas. Each post is written to beat what ranks, with your own facts on top, and never names the competitor.

Questions people ask

Can I change my competitors?

Yes, within your plan's number. Setup suggests some to start with.

Will competitors know ParSEO read their site?

ParSEO reads public pages, the way a search engine does. It identifies itself as ParSEO's crawler.

On this page

  1. What a read collects
  2. Full reads and light looks
  3. From competitors to posts

Read next

HelpHow ParSEO blog posts workHow ParSEO writes posts: it picks the idea, asks only what you know, checks each sentence against your answers, and publishes at most 2 new posts a week.HelpPlans, limits and the monthly capWhat each ParSEO plan includes (Starter, Grow, Scale), the daily and weekly limits, and how the monthly cap on paid checks pauses work in a fixed order.LegalParSEO's crawlerWhat ParSEO's crawler is and how it reads sites.

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