Integration
ParSEO for Wix websites
Updated · 2 min read · By The ParSEO team
The short answer
ParSEO fixes a Wix site through ParSEO Edge, switched on with a few records where your domain is managed. Its publishing engine also has a direct Wix connector that writes page titles and descriptions through Wix's SEO API, including the home page, but that connection isn't in the app's connect screen yet. Without either, each fix comes with steps for the Wix editor.
Key points
- Today: ParSEO Edge, switched on in Settings, then Connectors.
- Built in: a Wix connector using an API key with Manage SEO Settings and your site ID.
- It writes both the draft and published copy, so a later publish doesn't bring the old tag back.
- If the page match isn't clear, it says so instead of guessing.
At a glance
How it connects
ParSEO Edge (a few DNS records)
What ParSEO can change
- Page titles and meta descriptions
- Your business details as structured data on the home page
- Canonical tags, so Google keeps one address per page
- An llms.txt guide for AI assistants
- robots.txt lines that let AI search crawlers read your site
- Your sitemap
- The Google Analytics tag and Google's verification code
- Image alt text
- Removing a noindex tag that hides a page by mistake
- New answer pages and blog posts you approve
The direct Wix connector
- Titles and descriptions of your static pages, including the home page
Built in ParSEO's publishing engine, not yet in the app's connect screen. It uses a Wix API key with Manage SEO Settings and the site's ID.
If you leave ParSEO
Fixes served by ParSEO Edge stop when you leave and set your www record back. Before that, press Download your fixes on the Approvals page: it writes out every fix so your web person can put each one into the site itself. Your numbers stay in your own Google accounts.
Set up ParSEO on Wix
Open Publishing in ParSEO
In ParSEO, open Settings, then Connectors, and press Set up ParSEO Edge in the Publishing card.
Add the proof records
ParSEO shows a few TXT records. Add them where your domain's DNS is managed (for a domain bought through Wix, that's the domain's DNS records in your Wix account). ParSEO checks for them by itself; nothing on your site changes yet.
Wait for the certificate
Cloudflare issues the security certificate for your www address. The card shows the wait; there is nothing to do unless a record says otherwise.
Point www at ParSEO Edge
Change your www record to the CNAME value ParSEO shows. If your site opens on the bare domain, forward the bare domain to www.
Approve your first fix
When the card shows Live, approve a fix. It goes into the page for visitors, Google and AI, and you can undo it for 14 days.
How a fix reaches your Wix site
ParSEO Edge sits in front of your www address and puts each approved fix into the page as it's served. Nothing in your Wix editor changes.
Without Edge, each fix comes with steps for Wix. A title and description: "In the editor: Pages, the page's menu, SEO basics, Title tag and Meta description. Publish." Structured data: "Pages, home page menu, SEO basics, Advanced SEO, Structured data markup, Add new markup."
The direct Wix connector
ParSEO's publishing engine has a Wix route that writes through Wix's SEO API with an API key (Wix account, API keys, with Manage SEO Settings) and the site's ID (the long code after /dashboard/ in your site's dashboard address):
- Wix replaces a page's tags in full on every write, so ParSEO reads the page's own tags, changes the one tag, and writes the whole set back.
- Static pages keep a draft and a published copy. Both are written, so a later publish from the editor doesn't bring the old tag back.
- Wix's SEO API names pages by ID, not address. ParSEO matches the title the live page shows; if that isn't one clear match, it says so instead of guessing.
This connector isn't in the app's connect screen yet, so Wix sites connect through ParSEO Edge today.
What stays if you leave
Fixes served by ParSEO Edge stop when you leave and set your www record back. Before that, press Download your fixes on the Approvals page: it writes out every fix so your web person can put each one into the site itself. Your numbers stay in your own Google accounts.
Questions people ask
Will ParSEO change my Wix design?
No. Fixes are about what Google and AI read: titles, descriptions, structured data and new answer pages. Your layout isn't touched.
What if ParSEO Edge has a problem?
The Edge fails open: if anything at ParSEO goes wrong, your original page is served as it is. To take Edge out completely, set your www record back to the value ParSEO shows you; the site returns to how it was, usually within minutes.
Does every fix need my approval?
Yes, unless you switch on Apply safe changes for me. Then descriptions, business details and the guide for AI assistants go live without asking; titles always ask first. Every change can be undone for 14 days.
Sources
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