ParSEO
  • Blog
  • Pricing
Sign inStart your Day 0
  1. Home
  2. /Free tools
  3. /Website authority checker

Free tool

Free website authority checker

Type any website. See how much the web trusts it, from 0 to 100, and how many websites link to it.

Runs on ParSEO, with a small daily limit. No sign-up.

Try

The Authority Score is 0 to 100: how much the web trusts a website, judged from the links pointing to it and lowered when many look like spam.

What the Authority Score is

ParSEO's Authority Score runs from 0 to 100 and shows how much the web trusts a website, judged from the links pointing to it. When many of those links look like spam, the score is lowered, because spam inflates raw link strength and Google discounts it.

How to read it

  • 70 and up: an industry leader.
  • 50 to 69: strong.
  • 30 to 49: established.
  • Under 30: still growing. Most new local businesses start here.

Why it matters

Websites with more trusted links usually find it easier to reach page one. It is not a Google number: Google does not publish one. Use it to compare yourself with the websites you compete with, and to see whether earning links should be on your list.

What to do about a low score

Earn links from real local sources first: your suppliers, your local association, news and directories you belong to. Avoid bought links; they can lower the score.

Questions people ask

Is this Google's score?

No. Google does not publish an authority score. This is ParSEO's own, built from link data, and it is best used to compare websites.

Why is a big site's score not 100?

Few sites reach the top. The score is a scale across the whole web, so 70 is already a leader.

How often can I check?

Five live checks a day from one connection. A site checked recently shows its saved answer.

Sources

  1. Google Search Central: Link best practices
  2. Google Search Central: Spam policies

Updated 22 October 2026.

On this page

  1. What the Authority Score is
  2. How to read it
  3. Why it matters
  4. What to do about a low score

More free tools

  • Free SEO checker
  • AI agent readiness checker
  • Snippet preview
  • Business schema generator
  • llms.txt generator
  • Keyword overview
  • Backlink checker
  • AI brand visibility checker
  • Website traffic checker
  • Competitor analysis
  • Free local audit

More free tools

Free toolFree SEO checker40+ checks on your home page in 8 areas, in one report: score, what is critical, warnings, speed on phone and computer, links, social previews, local details and accessibility.Free toolAI agent readiness checkerCan ChatGPT, Google and AI agents get in, read and use your site? Every crawler robots.txt lets in, an AI Search Health score, llms.txt, and whether a page works for an AI agent.Free toolSnippet previewSee your title and description the way Google shows them on desktop and phone, with a pixel-width check and plain warnings.Free toolBusiness schema generatorFill in your business details and get LocalBusiness or Organization JSON-LD, checked and ready to paste into your site.Free toolllms.txt generatorWrite an llms.txt for your site in a form: a summary and your key pages, in the proposed format, ready to download.Free toolKeyword overviewHow often a search is typed into Google, how hard page one is, what people want, who holds the top 10, and related searches. Three a day, free.Free toolBacklink checkerHow many websites link to a site, and its ten strongest links with the words used and the linking site's strength.Free toolAI brand visibility checkerAsk ChatGPT, Gemini and Google's AI one question your customers ask, and see whether each names your business or cites your site.Free toolWebsite traffic checkerAn estimate of any website's monthly visits from Google, its last 12 months, and how it compares with its closest competitors.Free toolCompetitor analysisThe five websites that show up on Google for the most of the same searches as you, with shared searches, size and strength.Free toolFree local auditType your business name. See how complete your Google profile is, your rating against the top 3 nearby, where you show on the map, your details on five directories, and what to fix first.

Read next

TermBacklinksLinks from other websites to yours, which search engines use as one signal of a page's importance and trust.GuideSEO for small business: a plain guide for Indian ownersSEO for small business, explained for Indian owners: what to fix first, what to skip, and a 30-day plan using Google's own free tools. No jargon.GuideSEO checklist: 40 checks for a small business websiteA practical SEO checklist for small business websites: setup, indexing, each page, local signals and monthly checks. An afternoon, then 10 minutes a month.

Want this checked every day, and fixed?

ParSEO runs these checks and many more on every page, asks AI assistants what they say about you, and fixes what holds you back with your OK.

Start your Day 0
ParSEO

Own every search. Google and AI answers, fixed with your OK and proven with dates.

Ask us on WhatsApp

Product

  • How it works
  • Pricing
  • Free tools
  • Integrations
  • Results
  • Help
  • Security
  • Changelog

Who it's for

  • Clinics
  • Restaurants and cafes
  • CA and tax firms
  • Home services
  • All industries

Learn

  • Blog
  • SEO, AEO and GEO terms
  • SEO vs AEO vs GEO
  • Compare tools
  • Alternatives

Company

  • About
  • Contact
  • Privacy
  • Terms
© 2026 ParSEO. Made in India by Welvom AI, makers of CONRA AI.